GB LEGAL

Brands & Branding

Your brand is, or at least should be, a central part of your business and everything it does. The surface-level branding such as branded materials is important, but so are the driving factors behind them. Our expert brand development specialists can craft you the perfect brand identity like how a novelist develops a protagonist.

For countless years our global team has been helping new and established consumer brands launch into new markets, develop into new channels, and navigate industry challenges.

Taking your brand to the next level 

We offer expertise across the entire journey of a brand. Our services can be used individually or in combination for a bespoke brand solution aligned to your growth ambitions.

Strategy & Insight

We have our finger on the pulse, using data, insight, market research and predictive analysis to inform your brand strategy and build the right capabilities within your teams.

• Pre-market research
• In-market analysis & consultancy
• Training & capability

We plan strategies for growth

Our analysts have their ears to the ground, monitoring trends in local and global markets, and identifying opportunities for growth. We use retail and ecommerce data, insight, AI, trend and predictive analysis to inform you brand strategy and build the right capabilities within your teams.

Pre-market research

We support Private Equity Investors through their due diligence and acquisition strategy process; giving them clear insight into the category/branded landscape of their acquisition target in multiple geographies; allowing them to better understand a brand’s potential and helping them shape future growth strategies based on actionable insight.

• Due Dilligance
• Market Dynamics
• Category and consumer Insight

In market analysis & consultancy

Our category, shopper and sales specialists will turn data into dependable insight, revealing real opportunities for your brand, and will help you capitalise on them to compete successfully.

• Analytics & Insights
• Shopper Marketing
• Category Management

Training & capability

We build the capability of organisations and individuals to deliver commercial results. We offer training and coaching at all levels, in all aspects of key account management, category management and shopper marketing.

• Training Workshops
• Capability Assessment
• Coaching

Our Brand Identity Strategy

The best brands in the world, although wildly different, share one common denominator. Anthropomorphism. It means the attribution of human characteristics or behavior to a god, animal, object and of course, a business like yours. Great brands are anthropomorphic entities capable of forming values, personalities and relationships, just like a human. We are available to advise on your brand development strategy and help you amplify your businesses personality and values through all of its actions. 

We can advise on matters such as:

• Your mission statement
• Your corporate brand values
• Your brand personality and the consistent tones used in internal and external communications

GB Legal are experts in creating or recreating attractive brands that have the capacity to form long lasting and meaningful relationships that can withstand the test of time. 

Corporate Social Responsibility (CSR)

In recent times, prospective clients have come to expect businesses to have a robust and impactful corporate social responsibility (CSR) strategy in place. CSR includes the actions you take that demonstrate your genuine interest in bettering the communities and environments in which operate in. 

We are available to advise and help you implement a CSR strategy that might include:

• Pro bono activities.
• Charitable donations and fundraising.
• Preparing your business to submit tenders and proposals that have a CSR prerequisite.
• The implementation of specific business wide policies.

GB Legal can ensure your CSR strategy has cause, meaning and is aligned with your brand values and personality in a way that is beyond reproach or appears unauthentic. 

Brand Marketing Services

We create world class branding, sustainable packaging and inspiring campaigns to capture consumers in store and online, drive sales and maximise your returns from digital channels

• Brand strategy
• Creative
• Communications
• Performance marketing

We create competitive brands

Our creative and digital media team will help you define and create the attributes, assets and images that ensure your brand is ready to compete effectively and win in changing, challenging markets.

Brand strategy

We can help define your brand’s purpose and positioning in the market to provide a basis for creating a powerful story that connects and engages with consumers. Using our industry knowledge, we can also help you bridge the gap between category opportunity and brand win, advising and helping you create and test innovative new concepts.

• Brand positioning
• Brand architecture
• Brand naming
• Innovation & New Product Development

Design

Our award-winning design team can bring your brand story to life, with imaginative concepts to be used throughout the consumer journey, in all media, and adaptable to local markets across the world.

• Visual & brand identity
• Packaging design
• Structural packaging design & sustainability
• Product Design

We are available to research, design and implement your branding, including:

• A business logo that accurately reflect the businesses values and personality. 
• Artwork for use in marketing materials and on your website and social media.
• A colour scheme that can be used consistently across all marketing output, including your website. 
• Touched up photos.

We can also advise you on Trademarking your brand name and visual elements associated with your brand. 

We can source you quality and well designed merchandise for use within your business and as promotional items. GB Legal can shop around so you don’t have to. Or, tap into our existing network of partner suppliers. We know what works and what constitutes a fair price.

Examples of branded merchandise include:

• Umbrellas. 
• Pop-up stands and displays.
• Pens and note pads.
• Custom printed lanyards. 

Communications

We define strategically-led, inspiring messages and create engaging stories that serve both brand and campaign needs, ensuring your brand’s story shines through with clarity and consistency in all advertising materials across the right media channels.

• Communication campaign & creative strategy
• Advertising
• Shopper comms
• Promotional & experiential marketing
• Digital & social comms
• Websites

Performance marketing

Our multi award-winning search and digital marketing team defines bespoke strategies using SEO, Paid Media, Social Media and Content Marketing to maximise your brand’s visibility and help you win online within your category.

• SEO
• PPC/Paid Media
• Content Marketing
• Digital Media
• Organic Social Media
• Analytics

Omnichannel Market Execution

Our Omnichannel approach, allows us to plan and manage all parts of our clients’ global sales strategy; getting you into physical and digital global markets faster.

• Strategy & planning
• Sales execution
• Marketing execution
• Logistics
• Regulatory
• Customer services

We take you to market faster

Our skilled commercial team, working with our alliance of global distribution partners, can grow your sales, build your brand and get your products to market faster, ready for your consumers to pick or click in over 100 markets around the world.

Strategy & Planning

We build insight led brand strategies and create bespoke solutions to meet the specific needs of your brands to allow you to compete successfully in any market or on a global scale.

Omnichannel Sales Execution

Whether you’re a VC backed start-up, a PE backed challenger brand or multi-national corporation, whether you’re looking to launch a new brand, boost your sales or revive a heritage brand, our teams and global alliance partners will work with you to grow your sales, build your brand and streamline your whole operation.

Omnichannel Marketing Execution

We can take your business to new heights with our trade and consumer marketing skills. Get real cut-through and share of category, with merchandising and display for best shelf standout, backed by innovative on and offline marketing campaigns.

Logistics

We use best in class Third Party Logistics (3PL) providers to manage all our clients’ distribution needs in the UK and internationally; from order management and warehousing to delivery and invoicing.

Regulatory

We can help you navigate the challenges of regulatory compliance, protecting your brand and your customers. We provide a complete regulatory service in brokering and contract distribution for medicinal products, medical devices, cosmetic products and veterinary medicinal products.

Customer Services

Our in-house Customer Services Team are fully trained advanced realtime reporting, with the backup support of a 24-hour reporting service to ensure that any adverse events or safety related reports are captured.

We can give you access to retailers across the globe and successfully drive your expansion plans through our international alliance of brand building partners

Our true power lies in taking the complexity of launching and managing a brand across multiple markets and turn it into a singular solution bringing operational efficiencies, a faster route to market and a coordinated approach that delivers results.

The ecommerce partner of choice

We have become the ecommerce partner of choice for many consumer brands. Our reach spans across the entire ecommerce landscape and our expertise covers every aspect of ecommerce brand management.

From strategic planning to optimising your ecommerce visual presence to managing every element of your digital marketing strategy, we will make you stand out on digital shelves within your category, improve conversion and help you gain loyal customers globally.

Call us today to book a free consultation or contact us for more information.